In 1990, a group calling itself simply ‘The Road Doctors’ painted Edmonton’s first guerrilla bike lane. Soon after, the city removed this lane and repainted it, creating the first ever official, on-road bike lane in Edmonton. To this day, nobody knows exactly who The Road Doctors actually were. But 27 years after the fact, one is breaking his silence.
Back in 1990, David Boroditsky—who’s now a business owner—was an avid environmentalist and active in Edmonton’s cycling community. As Boroditsky tells it, some “enterprising” city bylaw officers had been giving students tickets that summer for riding the wrong way down 88 Avenue (between 109 Street and the University of Alberta, 88 Avenue is an eastbound one-way). The tickets irked a lot of people. “It seemed like monetary injustice, preying on poor, defenceless university students, and the road was amply wide to enable cars, parking and bikes,” he says.
So he and two friends decided to act. “With paint rollers, duct tape and hockey sticks—and we had some stencils for ‘bike lane’ and ‘bikes not cars’—we took a trip down there on a Saturday night,” Boroditsky says.
Unfortunately, there were a lot of people out that night, so the trio hit—what else?—a frat party, where they drank beer and recruited a fourth member. Then, later that night, “we went back and laid down a line,” he says.
Later, Boroditsky anonymously wrote a press release from The Road Doctors about the lane. “We apologise (sic) for the wigglyness of the line,” it read, “but owing to our budget of $7.42, we were unable to employ state of the art straight line application technology.”
Boroditsky also gave a local radio station an anonymous interview, from a phone booth.
And then, magic. “There was a nasty editorial in The Sun, an article in The Journal and the city scraped the paint off, and threatened us with an $800 cleaning bill,” Boroditsky says. “But then they came back a few days after and actually put in a proper bike lane.”